So we’ve spent all week talking about the nature of retail. Yet, today’s videos represent how much retail is a cycle, where America has led the way in sprawl, yet is now realizing why it’s not such a good idea. The first video is a montage of America’s dead malls, with voiceover that directly addresses how they are now being exported overseas and overbuilt just like in the US. That video and voiceover, by Scottish writer Ewan Morrison, is part of a greater collection, Tales from the Mall, which was released in 2012 (paperback coming this September) and highlights all that goes into running a shopping mall through fiction, nonfiction, journalistic reports, photo collages, and in the e-book version, links to videos, such as the one seen here. The second video is an advertisement for one of these new international malls, that seems to just be a dubbed over advertisement for an American mall.
And with that, we close our chapter on retail for now. I’ll see you on Tuesday as we get ready for Buffalo and CNU 22.