Category Archives: malls

Alexandria, Cities, DC, Durham, Essay, malls, mental health, North Carolina, Politics of Place, Retail, suburbs, Things At a Place, transit, urbanism, Weekly Newsletter, Winston-Salem

Community Care at the Mall?

I know they are sites of capitalism, but when I go to the mall, I’m there to find things I need to make my own tools of system dismantlement and comforts through the storm. As we re-examine many of these spaces, they will thrive only if we see them as extensions of our community care, not a money scheme.

This is The Black Urbanist Weekly, an email newsletter that highlights the Black Queer Feminist Urbanist thoughts and commentary of me, Kristen Jeffers, an internationally-known urban planner, fiber designer, and contributing editor. Think of this as an editorial page column, but directly in your email. This week I wanted to check in with one of my first sites of considering urbanism, which seems to get popular around this time of year — the mall. Also, we have a special message from the University of California at San Diego. Learn more about how you can advertise in this newsletter. Prices start at just $75 a week with a four-week commitment.  You can also become a Patreon as an individual and support this work for as little as $5 a month.

I had other plans to end my year of this newsletter, but right after I pulled my wishes together for this year, I realized I had a couple more things to say that were very relevant to this time of year. Hence why this week’s newsletter is in your inboxes and online today and on Monday, I’ll be revisiting and updating my post on Kwanzaa from a Black queer feminist urbanist perspective, but this week, I wanted to take us back to the mall.

This past Saturday, I snapped the photo that leads this post, showing the far northwest corner of Tyson’s Corner Center at full parking capacity. I was in the middle of one of my many social distancing parking lot picnics with Les, my partner, at the Silver Diner across the street. This diner bills itself as part of the mall, but is really only connected by a pedestrian signal and a sidewalk that still has you battling six lanes of traffic, plus one of the mall access roads that can still be treacherous to cross as a pedestrian to one of the many side doors the of the mall.

I digress, but do I really?

Those of you who have been reading my work for the past decade and some change know that I’ve struggled, as many in the journalism community have, with writing accurately about the built environment. I’ve had a particular struggle in writing about an environment that, confirming my suspicions, doesn’t want to support me at my income level and sometimes my skin tone and whom I choose to love, and how I choose to adorn myself.

Yet, despite evidence to the contrary, Cinnabon, Jamba Juice, Barnes and Noble (B&N), Kohls, Sephora, Target, and Michaels seem to be happy to have me, especially on bad days, when the mall is empty enough to social distance and I can take that bun and juice back to the car and grieve over deceased relatives and new health challenges.

I get back home and I curl up into my new sweatsuits that fit my new size with my shiny new crochet hook set and experiment with making machine-washable sweaters. I do so while listening to podcasts or audiobooks I saw the covers of at B&N. Sometimes I color, because lo and behold, not only does B&N have craft magazines, they still have adult coloring books and pencils. Sometimes I just polish off stacks of memoirs. Sometimes Les and I grab a cheesecake or two, like the Golden Girls, to polish off when we get home.

Ok, that is a digression, but right now, just trying to stay alive in a pandemic while having side illnesses and creating our own self-care network that goes beyond the limitations of the built environment on our bodies, has been vital.

And yes, one of those sites of self and community care for us is the enclosed shopping mall and its power center cousins.

Plus, we live in the DC region and several of our shopping malls and plazas are a half-mile or less from the Metro. Others have bus routes. One is the original central business district, which also has transit access, right next to its local yarn store. One is a power center, but by next May, it will have a Metro stop, after years of plans. I dream of the day when its enormous parking lot stops being an asphalt heat island, but a covered lot like The District Wharf with lots of fun restaurants and shops up top.  

In addition, some of the best formal architectural and planning work on how to make these shopping districts better has come from feminine-presenting people, which in general the mall loves the most or thinks is more likely to part with their money. I first found the work of architects Ellen Dunham-Jones and June Williamson on retrofitting suburbia and I was thrilled to do a special chat with them in March of 2021 they released their newest set of Retrofitting Suburbia case studies. Another collective of planners writing online, managed by Nancy Thompson, AICP, has written this article for people who need steps to turn their back mall into something productive.

And I’d be remiss if I didn’t note that so many of these shopping centers are failing because they see themselves as just shopping centers at best and tax shelters at worst. So many suburbs built and “abandoned” have become sites of opportunity for folks like me who are lower income, small business owners, LGBTQIA+,  immigrants and their descendants, and/or descendants of the Black/African enslaved, and who use mobility devices and other disabilities to make a life for ourselves. Many malls and shopping plazas servicing us are reviving, just in a different way. Meanwhile, other places that were built as money schemes are unfortunately failing, especially if they aren’t properly connecting with the communities that use them.

Because of these kinds of closures and disinvestments,  it might be too late for several malls in Les’s home region of Hampton Roads/Tidewater, Virginia. The area is a cluster of small cities with large land areas, divided up by a substantial waterfront, harbor, and naval operations. Some malls are becoming town centers, including one that she and I both visited a lot in our younger years, and went to in August of 2021 before more of it closed down. Others are just doing their best to share holiday cheer before they go away.

However, the malls and town centers I spent my formative years in Northwest and Southwest Greensboro, Winston-Salem, Durham, and just outside the beltline and midtown Raleigh are not all dead but have had a lot of demographic and physical shifts. I spoke in this presentation in January of 2021 about the death and “re-birth” of two (I set this to start at the part where I start talking about this, then I move on from that around the 38-minute mark). I wrote a slightly humorous holiday tale about a few in 2015. If anything, my hometown malls are showing resilience, in the face of so many of the corporate and manufacturing facets of the goods that fill them moving away over two decades ago.

Finally, you might not have thought much about these shopping centers and you may see them with disdain. Hopefully, it’s not because you find yourself lesser than for admitting you shop at these stores. Instead, I hope you consider standing with all the retail workers who make far too little making and serving the items we adore so much, with a glimmer of hope that they can get a store discount, much less a living wage. I hope you also think about how and where we choose to trade and barter goods and services we make with joy and in right-relationship with the environment, much like I did in my 2020 Sierra Magazine piece. 

And I hope whichever holidays you choose to observe this year, you do so with joy. Since it took me a minute to get you this week’s newsletter, I’ll be right back in your inbox on Monday, with a revisit of my 2012 post on Kwanzaa as a community holiday, on its first day this year, and how it can become more queer and feminist along with being Black and urbanist.

By the Way

If you’re new here, I write out my grand thesis of the week above, then I share other articles/videos that were noteworthy for me this week in this section. Apologies in advance for things behind a paywall. Some things I subscribe to and others I grab just before the wall comes down on me. I will start marking these articles and describing them.

Nearly an hour after posting this tweet last week about suburbs of survival, I finished editing this piece for GGWash of fellow urbanist writer Addison Del Mastro, on the wild and winding history of this Pizza Hut in what we consider the central part of  Prince Georges County, MD. I was also captivated by his article on the suburbs as we know them being a “first draft”. I’ll be revisiting these ideas in the new year, of changing definitions and feelings of “suburbia”.

Meanwhile, I received other confirmation/affirmation in my Black queer feminist journey from this examination of the late Black feminist Toni Cade Bambara’s 1970s questioning of the gender roles placed upon us as Black folks and  Black construction company executive Deryl McKissack’s article from 2021 on her perspective on defining yourself for yourself. I plan on taking lots of time over this week to not be on social and finding inspiration from within myself and non-digital or digitized written sources. 

And I considered holding this link until next week, but I know many of you are either going to be a Black Santa or you’re looking for one and I really loved how my friend and brilliant Baltimore-based essayist Alanna Nicole Davis described how Baltimore’s holiday celebrations can still be discriminatory and segregated through the hook of a Black Santa everywhere, but Hampden, which is internationally known for its neighborhood Christmas celebrations. (This may be paywalled for you).

Before You Go

The folks at the University of California, San Diego would love for you to know about not just one, but two tenue-track jobs they have available next year. Plus, some housekeeping about our little space. First the two jobs.

ASSISTANT PROFESSOR IN URBAN STUDIES AND PLANNING

The Department of Urban Studies and Planning at the University of California, San Diego invites

applications for a tenure-track Assistant Professor working in the area of urban studies and

planning to begin July 1, 2023.

This is a position for a tenure-track assistant professor in the Department of Urban Studies and

Planning at UC San Diego, a rapidly-growing department with strategic emphases on social and spatial justice; climate justice; and multinational planning.

The department is interested in candidates who have demonstrated commitment to excellence by strong engagement in teaching, research, and service toward building an equitable and diverse scholarly environment. The successful candidate will be an excellent scholar with an active research program in one or more of the following areas: transportation planning; climate change mitigation and adaptation; environment and land use planning; health and wellness, and/or spatial analytics.

The University of California, San Diego is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, covered veteran status, or other protected categories covered by the UC nondiscrimination policy.

Department: https://usp.ucsd.edu

Apply link: https://apol-recruit.ucsd.edu/JPF03452

Open date: November 21, 2022

Next review date: Tuesday, Jan 31, 2023 at 11:59pm (Pacific Time)

Apply by this date to ensure full consideration by the committee.

Final date: Friday, Mar 31, 2023 at 11:59pm (Pacific Time)

Applications will continue to be accepted until this date, but those received after the review date will only be considered if the position has not yet been filled.

***

And…

ASSISTANT PROFESSOR IN URBAN STUDIES AND PLANNING WITH A

FOCUS ON DESIGNING JUST FUTURES

The Department of Urban Studies and Planning seeks faculty candidates at the level of Assistant Professor whose research, teaching, and service will advance scholarship and institutional solutions for designing more just and equitable systems and structures.

This faculty member will advance UC San Diego’s commitment to the inclusion of Indigenous, Black, and migrant communities, anti-racism, anti-oppression, equity, and social justice. We especially welcome candidates whose professional experience, community engagement, and personal background have facilitated their understanding of and ability to better serve students from Indigenous and other underrepresented populations.

Faculty hired under this Initiative will join the UC San Diego campus, the UC San Diego Design Lab (https://designlab.ucsd.edu/), and the Indigenous Futures Institute (https://ifi.ucsd.edu/) to forge a new paradigm of engagement and collaboration that draws on the geographic, academic, institutional, and cultural strengths of our tri-national region across Southern California, Baja California, and the Kumeyaay region.

This search is part of a UC San Diego-wide cluster hire on Designing Just Futures (https://www.design-just-futures.ucsd.edu/) that aims to recruit scholars who can contribute to the advancement of design, social justice, and Indigenous, Black, and migrant futures and seeks engagement with scholars across disciplines to address issues of territory, access, and equity, and social and political debates pertinent to Indigenous, Black, border, and migrant communities, while also working within their home departments and professional communities.

Department: https://usp.ucsd.edu

Apply link: https://apol-recruit.ucsd.edu/JPF03484

Next review date: Tuesday, Jan 31, 2023 at 11:59pm (Pacific Time)

Apply by this date to ensure full consideration by the committee.

Final date: Friday, Mar 31, 2023 at 11:59pm (Pacific Time)

Applications will continue to be accepted until this date, but those received after the review date will only be considered if the position has not yet been filled.

***

I know I’ve been promising that I’ll be live on LinkedIn and YouTube and Instagram and I haven’t forgotten! I’ll be doing my wishes video live on Wednesday, December 28 and a video about these two holiday-themed newsletters Thursday, December 29. Both of these will go live around the noon hour Eastern.

***

I have created a special landing page, www.theblackurbanist.com/books, that’s not only a home for my upcoming volume, A Black Urbanist Journey to a Queer Feminist Future, which I just chatted with my editor with this week,  but I have embedded my Bookshop.org booklists here as well since we were having so many issues with the link. Go here for all things books I’ve read and my book when it comes out!

***

As of today, I am on holiday break from any client projects. I’ll be releasing my Kwanzaa email, making those videos, and doing some 2023 strategic planning and newsletter writing. I’ll release my 2023 Capabilities Deck in the first weeks of January along with a video to pair to explain what my calendar will look like in 2023 and how you can plug into it this year. 

***

Thank you for supporting last year’s capital campaign. Thanks to you, this year, I was able to cover my web hosting, enhance this newsletter, and position myself to take on some other client projects. However,  if you want to send me money for quick expenses or like a tip jar, you can Venmo me. I will also be introducing a paid tier for Substack and Medium users to also function like a tip jar.

***

Happy holidays and talk soon,

Kristen

malls, Minneapolis-St. Paul, suburbs

Making It After All– On Social Media for Community Design and Minneapolis

I un-ironically wear a raspberry beret sometimes in the winter, and yes, I do throw it up in the air and tell the world that I’m going to make it after all. I was already cliche Minneapolis before I even set foot there the first time.

Two of my favorite speaking opportunities have been in the Twin Cities region of Minnesota. Specifically Minneapolis. Let’s relive some moments from my first visit, in 2014.

I was joined by two of my besties and we ate and saw some cool things. Plus, I remember vividly, that it was one of the first days that I had to wear a sweater and my wool coat in the fall of that year. Which made it pretty easy to stand here and made me pretty mad that it was so cold my regular raspberry beret wasn’t sufficient.

Kristen standing next to TV Land MTM statue when it was on Nicolet Mall in September 2014 . Photo by Graham Sheridan
Kristen standing next to TV Land’s Mary Tyler Moore as Mary Richards statue when it was on Nicolet Mall in September 2014 . Photo by Graham Sheridan

(Ok, it was still a raspberry headband. And practically every parody of this scene results in the hat falling down on the ground or being picked up and stolen…)

For those of you who still don’t understand this double-reference, here’s the original Mary Tyler Moore title sequence and here’s Oprah imitating it and talking about why the character of Mary Richards as portrayed by Mary Tyler Moore is an icon, especially to feminist media types like myself. And do I really need to link to this. (Most of the originals on YouTube are muted. You can purchase the original here.

The main theme of the Twin Cities for me, through all the things tied to it (MTM, Prince, the loss of Philandro Castile), is resilience and making it after all. Sadly, Castile and Prince did not, but thanks to the spirit of MTM’s character, we have Oprah and in turn we have a bunch of us out here, making content and owning our own things. Teaching people how to be a better community, as I did in this shot below in 2014:

Presenting on being a Strong Citizen at the 2014 Strong Towns Gathering in Minneapolis. Photo by Ed Efurt
Presenting on being a Strong Citizen at the 2014 Strong Towns Gathering in Minneapolis. Photo by Ed Erfurt

and I was about to do this year in this shot. on telling your story and the tools to do so:

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Another theme of the weekend was seriously just woman power. The group I was meeting with, the Association of Community Design, was powered by more than a handful of women and nice supportive men. In the design, development and governance conversation, you just don’t see that too often. Here’s a bit of our group, as we were wrapping up a weekend, that we spent just being present.

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Want to read my presentation? Go here. Stop and listen to it below:

https://soundcloud.com/kristen-jeffers/using-media-to-advance-community-design

And the communication checklist for designers is here.

I also ran into more woman rail fans. That world has been even harder to crack the glass ceiling in, but later this afternoon, I rode these streetcars:

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That middle image shows a woman driver, who took the opportunity to highlight the history of how women in World War II often drove streetcars. That last image is my new Como-Harriet line T-shirt, one of the many clothing bargains I got while in Minneapolis. Speaking of clothing and bargains. Yes, I went to the mothership. The mothership of City Targets:

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And because I’m that urbanist who admits I’m a mall rat and quotes Victor Gruen as a defense we went here.

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As you know, my urbanism was shaped by my dad. My dad and I often went to the Four Seasons Town Centre and the late Carolina Circle Mall in Greensboro. I was raised and grew up in the 1990s, which was the high era of bigger is better suburbia. It was also the best era of Nickelodeon. And I loved Legos as a kid, still do. Especially, when you see awesome creations like this:

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I also went bargain hunting at New York and Company, to the left of this picture, which hands down is still my favorite adult era mall store. I have to give them credit for making a dress I now own in five iterations.

If all other enclosed malls die and this one stays, then we will be ok. It will fulfill it’s role as a tourist attraction. It was disappointing that not all the existing department stores were here, that the IKEA was across the street and that there was a tax on the clothing here, unlike in other parts of Minneapolis, including at that mothership Target. One bonus is its rail accessible. Same with the airport on the same line. This is what you see when you get off at the mall.

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And as we end this time of fangirlling and making it after all, let me leave you with a few recommendations of things and places to do in Minneapolis.

I felt safe, and I felt like this could be a place that I could thrive professionally. But then again, I was staying at the hotel attached to the IDS Center and that probably had something to do with it.

On a more serious note, I have been told that efforts are being made to incorporate more people in the Twin Cities society, especially by the arts community. However, it was noted that residential segregation was still very high and that, along with the issues surrounding the police shootings in the area, this knocks down the Twin Cities.

The high points? Light rail to the airport and a handful of major tourist points,regular bus service to a number of ethnic enclaves (which while have great food, shouldn’t be so segregated), artist resources and those tax breaks on clothing, grocery and other necessities!.

One last picture, as I left town on the Blue Line.

Photo by Malcolm Kenton
Photo by Malcolm Kenton

I’m Kristen. I’ve written here about cities and places and how we can make them better for almost 6 years. You can learn more about me here. And you can follow me here, here and here.

Commons, Greensboro, malls, Market, Raleigh, Retail, suburbs

The Lost Corners of Suburbia

The Lost Corners of Suburbia

Belk at Four Seasons Mall
IHOP on Hillsborough Street
Two Guys Pizza on Hillsborough Street
Wachovia at Spring Valley Plaza

All these things used to be on the corner of something. All these places are places I made memories in. All of these places are gone or soon to be gone in their current forms. Many of these places are examples of bad architecture, shadinesss of patrons and big conglomerate corporations that increasingly only care about the dollars of these patrons, not their feelings.

Yet, these and many other dead malls and outparcels and big boxes and downtown storefronts are now gone.

As I’ve prepared to move halfway across the country, and as my hometown and college town begin to make major changes, I’ve started documenting what some may think are mundane, ugly parts of physical space. After all, when I come back to Greensboro, Gate City Boulevard will be the official address of so many things, not just changed street signs. That corner of Hobbs and Friendly might be clear-cut. I want to remember things as they were, because change is inevitable.

And about that corner of Hobbs and Friendly. People are mourning the change of that corner for different reasons. What was once five homes, homes that held families and memories, could soon be the Trader Joe’s that we’ve been begging for years. The one that I’m still on the fence about wanting to come to town for this very reason. (Let me add that now that I’ve had the goat cheese and sun-dried tomato ravioli and I swear by the Maple Pecan Granola Cereal they make, I’m sold on them for more than just cookies).

Sadly though, it’s a lost corner. Lost in the sense that the use of it is changing and memories of the corner are gone.

Yet, there will be new memories right? Some new homes are going on the property. I’m sure one will be the first home of a baby, who will grow up to recount their childhood days walking across the street to Trader Joes on one side and to see Santa at Christmas and to pick out their first bike at REI.

Much in the same way I’ll tell stories about my first visits to the carousel at  Carolina Circle Mall, Belk at Four Seasons, the map store at Cotton Mill Square, the toy store with the cool trains at Forum IV, the Chic-fil-A at Holly Hill Mall, Marvin’s on Hillsborough Street, the soon to be old IHOP on Hillsborough Street.

This post owes a debt to all the many suburban retail nostalgia blogs and Facebook pages out there. Love ‘em or hate ‘em, for those of us who grew up in suburbia or a Southern city that mimics what those in other regions consider suburbia, these were our places.

Our corners.

The lost corners.

malls, nablopomo, Retail

A Black Urbanist Book Preview: The Market

I’m starting this book with the market, as without the market, we would not have urbanism. Churches and homes and farms and schools and even some general stores survive and thrive without being in urban areas. You could always walk the terrain of rural areas, as well as navigate with all forms of human transport that have followed. Yet, there’s really no city without a major marketplace. Without the convergence of mass amounts of people to trade their goods. Over the years, this market has gone back into homes, it’s become enclosed inside big boxes and it’s become less about product and more about people. So where do I really stand on this thing I like to call the market?

Today’s post is the first part of my upcoming e-book: A Black Urbanist-Essays Vol. 1.  The e-book will launch on December 1, it’s only $10 and there will be a printed version coming. Find out more about the book here. 

Does It Matter Who Owns the Corner Store?

Recently, a friend on Facebook asked this somewhat quintessential question: Why don’t black folks own businesses in their own neighborhoods? One commenter to this status mentioned that it may be because we (as in black folks) have forgotten to help our own as we have achieved higher financial goals and wealth.

I personally believe (and I mentioned this in a comment myself) that black folks went through a period where some of the business types in predominantly black neighborhoods were unwanted and unneeded in their eyes. I’ve even had someone who remembers urban renewal in Greensboro tell me that they willingly tore down the neighborhood businesses in hopes of something better.

However, in many cases, that something better never came. I am also cautious of some modern “revitalizations”, especially when the lots have been sitting empty for several years with no vision and no purpose.

Meanwhile, I applaud those who took up the banner of preserving the history, the commerce, and the tradition of ethnic enclaves, of all cultures. I even applaud those of other cultures who have come in and filled up the vacant spaces, either with businesses and services more geared to their cultures. I especially love if they maintained the original businesses’ quality and culture, and improved the original operations.

When community and culture and affordability are respected, then I don’t think it matters who owns the corner store.

Yet, when businesses on these proverbial corners completely forget their legacy and their obligation for service, then they fail. If a shop owner follows its teenage customers instead of offering jobs, then they have failed. If women are looked upon as strange invasive creatures and vice-versa for males, then they have failed. Yes, we need safe space to be ourselves as men and women, but at the end of the day, there still comes a time for mutual respect. Elders should shop for free. It’s this vision of the corner store or business as a service that owners need to undertake.

Ultimately, I think that this obligation is what makes it hard for people to maintain such businesses over a long haul. These businesses are more than stores, barbers or beauty salons. They are sounding boards, mini town squares, and city halls. If you are not ready to be a de facto mayor or community leader, then you best take your business elsewhere. I believe this is why these businesses fall onto those who either want this charge or those who have no other choice but to run this type of business. I think some black leaders (and I’m sure there are others of other ethnic enclaves who feel the same way) who wanted to run a business that would not become every inch of their lives.

So does it matter who owns the corner store? Absolutely. Yet, it’s not a question of what the owners look like on the outside, it’s a question of what they believe on the inside about their community and their business.

Another store we pined for in Greensboro and it finally arrived in April of 2012.
Another store we pined for in Greensboro and it finally arrived in April of 2012.

What if that Corner Store is Walmart? Why Can’t it Be Trader Joes

What really determines who owns the corner store is the inability to take risks. Certain stores, you know, the ones that have cheapish stuff, but a somewhat upscale atmosphere, I believe are only taking advantage of what they think youth or boomers with disposable income or some other magical unicorn person will buy and will buy repeatedly. Unfortunately, magical unicorns tend to not have strong political views or bank accounts that hover around or appear to hover around zero. Stores that don’t take risks don’t like cleaning up old parking lots or making sure even the folks who carry EBT cards have the opportunity to have shiny electronics or even just basic food items.

Walmart, however, goes directly after that market. We talk about the exploitation that they do, but there’s a degree of exploitation in the pretty but cheap store market too. They exploit the emotions of those of us who make just enough to spend at least $50-100 at Target each month, 60% of the cart being non-food items that may or may not be adult toys or pure junk. They make us feel better as a town when they show up promising more Salted Caramel Chocolate cookies for cheap. They allow us to buy more clothes, even though those clothes fall apart at the end of the season.

But back to Walmart.They replaced an empty Borders store on a once vital, recently struggling side of Greensboro and whenever I shop there, it’s packed.They are now going into Quaker Village, the one place many of us Greensboro privately wanted Trader Joes to go, had they been willing to spend the funds to revamp the shopping center like the Walmart. But Walmart is the world’s largest retailer, so if it fails, then it’s no big deal. These other retailers, they aren’t as big as we think. Ask Harris Teeter. Yes, the bigwigs got golden parachutes in their deal with Kroger, but everyone else and the name itself took a small hit. If it weren’t for Kroger understanding the impact of the name on the market, then there’s just one more “luxury” name gone away.

I think the lesson learned here is that sometimes, it doesn’t matter what your name is or what your perception is as a store. At the end of the day, it’s all about the bottom line, customers are just props to be lured in like the Pied Piper, with colorful patterned displays and cheap wine.

Which Gets Us to Amazon

There are benefits to the world domination of Amazon. Big box and traditional department stores either step their game up and stay in business or they count their losses and combine forces at one central location, as the Greensboro Belk will do, by going to Friendly Center. I also would like to note here that at one point, Friendly Center was said to be on the rocks. Now, it’s our shining example of that hybrid of the mall and the main street.

Getting back to that hybrid idea for a moment, although I bemoan Raleigh’s North Hills/Midtown gentrification from a housing standpoint, its efficiency is bar none. All the places I love to shop, save IKEA and the Limited are right on site. The best plain wings in North Carolina are right in-house at the Q Shack.  I get my chicken quesadilla fix at Moe’s and yes, I still have a soft spot for Chic-Fil-A chicken nuggets, which is conveniently located next to the movie theater, giving me more options besides popcorn for movies. Harris Teeter is now across the very busy Six Forks Road, but so is the brand new North Hills amphitheater and several other fun spots. The crosswalks are long and safe enough, it’s not so bad.

I’d be remiss if I didn’t mention the suckling power of the Great Bullseye, the crown jewel of this setup. What is it really about the store? The Wikipedia entry gives a great nod to the attention to customer experience. When I come to Target, I’m not prompted in-between sad old songs to buy things. (Although, I will interrupt my Target love fest to say that the IKEA’s choice to play disco era jams during my last visit was also spot on. But more on the big blue box in a minute).

Target’s usually a stop after work when I’m tired and I need time to process my day, as well as pick up a few things. I know that most of those things will be there.

Plus, I get entertained by a few wants and for the most part they don’t fall into my cart. Even with the card security issues, Target offers an actual happy experience over crowded spaces, extremely overpriced, but of similar quality clothing, and just the right foods to stock up my pantry. Once again, they are committed to being a part of city life too, with stores in mixed use developments, traditional malls, East Harlem and its new CityTarget concept in the Chicago Loop.

That other big box of weakness, IKEA, does its part to be urbanist and hip to the Amazon Prime crowd. You can actually see what everything looks like, in a real room setup. Now granted, I’m used to this, having grown up a stones throw from the furniture capital of the world and the year-round, well-dressed, showrooms of furniture of real wood and already-assembled craftsmanship. However, how many stores show you how cool your studio apartment really is? How many stores have kitchen and bathroom and office planning consultants on site? And seriously, how many have pillows made of hearts with arms ready for hugs. Sure, you’ll probably need lots of hugs after you finish putting together all that furniture, but they’ve also made sure you ate well coming in and out of the door.

Like all for-profit companies, including that Amazon, there have been issues with labor, poor products, poor customer service and once again, that many of these stores are always in driving distance. Yet, they do deliver. This, is what makes IKEA and Target, in my opinion, the department stores that will lead the way as we become more digital and return to the traditional main streets from the malls and the box stores.

I know I put this picture into sepia, but the mall isn't quite dead yet.
I know I put this picture into sepia, but the mall isn’t quite dead yet.

Don’t Sleep on the Mall Though

Say the words mall and main street and two very different images come up. I’m going to guess the former image involves neon signs, fountains and Sbarro, while the latter may also include a fountain, but a barber pole and Sheriff Andy Taylor. Well, until recently,when popular acceptance of new urbanist principles created a hybrid of the two in many areas, which is a revival, not a hybrid.

Much of my urbanism is informed by a love for the traditional enclosed mall. And like the love I have for my city, it is a tough love. After all, it depends on whether I really need to buy a bunch of clothes, or a Cinnabon, since that’s all that seems to exist at these structures these days. Once upon a time though, I lived for the weekend trip to The Disney Store and Waldenbooks. I find more comfort these days on “main street”, called Elm Street here in Greensboro. I like that there are multiple types of businesses, fresh air, and a culture of people just coming to hang out and fellowship, not just spend money on objects.

Yet, the truth is that I could probably stick to my budget and do all my ordering of things on Amazon and have a good time at an-all inclusive beach resort. Retail is retail is retail right? As long as there’s a product and an exchange of currency, all forms of shopping are the same right? Why then, should I (and in turn you) be concerned with the keeping of our shopping districts, no matter the form?

First, because for so many communities, even the reviled inclosed mall creates community. Many people have shied away from malls, citing too many_______ people (Fill in the blank however you please). However, for those ______ people, the mall does keep them out of  trouble , provide a source of employment, a safe place to walk, and of course clothes and Cinnabons. Also, for small business owners, older enclosed malls and strip centers provide cheap office and storefront space that can help them create a livelihood, and in turn, create opportunities for their families and the greater community.

Other older malls have reinvented themselves as churches, libraries, schools, indoor farms and food markets. Likewise for main streets in smaller towns and cities that were once areas of empty shells and blight, but have been brought back to life. A bonus for the main streets is that many of the buildings were built in an era where quality was king and time was taken to create structures that not only last, but have lots of architectural character.

Secondly, dead real estate is dead real estate, no matter the location. As we learned in Retrofitting Suburbia and the Sprawl Repair Manual, even if it started as sprawl, going back to fix it can re-ignite the community and keep a neighborhood from going into further decline. Going back to imagining things, I see a montage of main streets going from the heyday of the mid 20th century, to the late 20th century abandonment and neglect, to the indie stores and street festivals and new apartments of today. If we can fix main street, we can fix the enclosed mall and make it a proper community center too.

Third, not everyone will understand or find benefits in online shopping. It’s still best to try clothes on and handle fruits and vegetables before you purchase them. I remember the one time I bought shoes online, I ended up with major blisters and a weird gait on a day where walking really mattered (my graduation day from NC State). Plus, who can deny how well a human touch can make even the worst product the best in the world.

Closing this Store, For Now

Even though I’ve said that the mall is probably dead, I also believe it does matter who owns the corner store. Retail is a strange animal, but where would we be without it? This is where I give props to the homesteaders who seem to have answered that question. Meanwhile, for the rest of us, onward and upward to Target and IKEA.

Would we be people without commerce and a marketplace? Maybe, if we go full on into a marketplace of ideas. Would we be urbanists though? Probably not.

This post is part of #NaBloPoMo, an effort to post on blogs every day throughout the month of November. Find out more about it here. Also, if you would like to pre-order A Black Urbanist, you can here. Since this isn’t Amazon, all proceeds come right to me and you get it in a PDF that can be read in any format.

malls, Retail, urbanism

The Death and Life of Malls, a Video Friday Reflection.

So we’ve spent all week talking about the nature of retail. Yet, today’s videos represent how much retail is a cycle, where America has led the way in sprawl, yet is now realizing why it’s not such a good idea. The first video is a montage of America’s dead malls, with voiceover that directly addresses how they are now being exported overseas and overbuilt just like in the US.  That video and voiceover, by Scottish writer Ewan Morrison, is part of a greater collection, Tales from the Mall, which was released in 2012 (paperback coming this September) and highlights all that goes into running a shopping mall through fiction, nonfiction, journalistic reports, photo collages, and in the e-book version, links to videos, such as the one seen here. The second video is an advertisement for one of these new international malls, that seems to just be a dubbed over advertisement for an American mall.

And with that, we close our chapter on retail for now. I’ll see you on Tuesday as we get ready for Buffalo and CNU 22.

http://youtu.be/jpvXelKpMM4

https://www.youtube.com/watch?v=8q5Bi1JcNcA

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